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Want Bigger Marketing Results? Aim Smaller
As business owners and marketers, we often fall for the idea that bigger is better. We think, “If we just did more, bought more, or expanded our budget more, we would get better results.” But what if...
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Using Color Psychology For Marketing Success
There exist markets where color plays an outsized role in buyer decisions. At times, color can account for between 62% and 90% of the consumer’s decision to purchase. A good example of this phenomenon...
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2023 Marketing Trends, Podcast Optimization, And The Art Of Networking
The digital media landscape is displaying immense promise for brand awareness, growth, and overall profitability for companies of all sizes. By knowing the key trends and optimizing content, leaders...
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The Top Universities In The U.S. For A Degree In Marketing
The data experts at bookyourdata.com have revealed a brand new league table of the top universities in the US for a degree in marketing. Using both institution-level and course-level data from...
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The Future Of Generative AI In Marketing
Generative AI is a form of artificial intelligence that is fed pre-existing media to enable it to ‘artificially think’ and generate content such as audio, code, text, videos, pictures, and...
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